Maia Advocacia - elegância e tradição na nova identidade visual
The symbolic integration of the scales of justice and the letter “M” representing the Mayan Family
Description:
Maia Advocacia, a law firm with tradition and excellence in the legal field, needed a visual identity that reflected its core values: justice, balance and a strong connection with its family roots. To meet this need, AG3 developed a logo that combines the symbolism of the legal profession with the strength of the Maia family's personal brand, creating an emblem of trust and elegance.
Creative Process:
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Symbolism and Connection with Law: The scales of justice, a universal symbol of law and impartiality, were chosen as the main icon of the logo. The scales represent balance, equity and justice – core values in the work of Maia Advocacia. This symbol reflects the firm’s commitment to offering fair and ethical legal solutions.
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Integration of the Letter “M”: The letter “M” has been elegantly incorporated into the design of the scale, creating a visual synergy between the Maia family name and the symbol of the law firm. The use of straight and geometric lines in the construction of the “M” gives the logo a refined aesthetic, suggesting precision and seriousness, while the symmetry reinforces the idea of balance, fundamental both to justice and to the firm’s work.
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Color and Style Choice: The color gold was chosen for the logo, symbolizing prestige, excellence and tradition – qualities associated with the high-quality legal services provided by Maia Advocacia. The contrast between the gold and the black background not only gives it a sophisticated appearance, but also highlights the brand’s professionalism and authority. The application of the logo on dark surfaces, as shown in the project, intensifies this sense of exclusivity and refinement.
Processo Criativo:
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Tipografia e Detalhes: A tipografia escolhida para o nome "Maia Advocacia" é clássica e imponente, reforçando a tradição do escritório, mas também moderna o suficiente para se adaptar às mudanças no mercado jurídico. A simplicidade das letras, combinada com a harmonia visual do símbolo, cria uma identidade marcante e memorável.
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Equilíbrio entre Modernidade e Tradição: O logotipo equilibra perfeitamente elementos tradicionais, como a balança, com o toque contemporâneo da letra "M", criando uma identidade visual que é ao mesmo tempo atemporal e moderna. Isso reflete o posicionamento de Maia Advocacia, um escritório com raízes profundas, mas com uma abordagem inovadora para o direito e a defesa dos interesses de seus clientes.
Impact: Maia Advocacia’s new visual identity managed to elegantly and symbolically unite the concept of justice with the history of the Maia family. The logo, with its sophisticated simplicity and use of noble colors, helped position the firm as a reference for reliability and professionalism, standing out in the legal market. The combination of the scale with the “M” made the emblem unique and easily recognizable, reinforcing the family name and the emotional connection with clients.
