Photography that converts
O poder visual como diferencial de mercado: Aumentando a atração e o desejo através da fotografia de produtos
Flavor in focus: How the photograph of grilled picanha transformed the customer experience at Chapa Mágica Restaurant
Close-up of a juicy grilled picanha, highlighting the soft texture and the juices enhancing the cut and quality of the presentation.
This photograph was used on the website of our client, Restaurante Chapa Mágica, and on delivery platforms.
The visual quality of the dishes was crucial for a 25% increase in online order conversions, attracting customers through the perception of excellence conveyed by the images. The sophisticated presentation of the dish, with emphasis on picanha as the flagship, reinforces Chapa Mágica's irresistible gastronomic proposal, taking the culinary experience to the next level.
Chapa Mágica: the cocktail that delighted palates and increased sales in bars and restaurants
Presented in an elegant glass, Chapa Mágica is a vibrant cocktail that combines the refreshing London Dry gin with a tropical twist. The perfect blend of Gordon's Gin, Monin Vanilla, passion fruit, orange liqueur, Sicilian lemon and NIB Aromatic Bitter creates a unique flavor experience.
Named after the establishment, Chapa Mágica quickly became a customer favorite. In just one night of its launch, the drink generated an impressive 40% increase in cocktail sales , standing out as the ideal choice for those seeking a refreshing and aromatic experience. Its balance of fruity, citrusy and sweet flavors delighted palates and attracted new customers to the bar, reinforcing Chapa Mágica’s identity as an unmissable destination for lovers of specialty drinks.
Branding of the company Antonio Melo Solutions and Delivery
The photo shoot for Antonio Melo Soluções e Delivery was carried out with the aim of capturing the essence of the brand and highlighting its values of efficiency, quality and innovation. The images portrayed not only the products and services offered, but also the team's dedication to providing an exceptional experience to customers.
The photoshoot resulted in an impactful visual portfolio that increased the brand’s presence on social media and the company’s website. After the new images were released, Antonio Melo Soluções e Delivery experienced a 35% increase in engagement on its posts , as well as a 50% increase in inquiries from new customers in just one week. The photographs not only reinforced the company’s visual identity, but also established an emotional connection with the public, making the brand more recognizable and attractive in the market.
