AG3 - The essence of innovation and strategy in visual form
How AG3's new visual identity reflects the company's pillars and its vision for the future
Description:
The creation of AG3’s new logo was an inspiring creative journey. Led by Creative Director Wesley Bruce, the process of developing the visual identity was carefully considered, projecting the essence of the brand and its promising future. Every aspect was carefully crafted to reflect AG3’s core values of innovation, strategy and creativity.
Creative Process:
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Inspiration and Creative Direction
With a modern and minimalist approach, AG3’s logo was designed to maintain visual impact without compromising simplicity. The choice of subtle geometric shapes conveys organization and clarity, while the strategic use of vibrant colors symbolizes the company’s energy and commitment to delivering transformative digital solutions.
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The Symbolism of the Number 3
The number "3" in the logo carries a deep meaning for AG3, representing the three fundamental pillars that support the company: Strategy, Design and Precise Management. This symbolism reflects AG3's integrated approach, which believes that these pillars are essential to achieving success in any project.
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Color Choice
The colors were selected with the intention of communicating both professionalism and dynamism. The deep blue reflects AG3’s confidence and stability as a strategic partner, while the vibrant orange evokes creativity and innovation, essential to leading in the competitive digital landscape.
Creative Process:
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Visual Impact and Coherence
The minimalist design combined with the symbolism of the number 3 creates a visual harmony, conveying AG3’s ability to bring clarity and direction amidst digital chaos. This visual identity was applied consistently across all brand touchpoints, from the website to printed materials, ensuring strong and cohesive visual communication.
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Brand Mission
Since its founding, AG3 has identified common challenges faced by companies on their path to growth and innovation. AG3’s mission has always been to transform these challenges into results. Combining management, design and strategic consulting, AG3 delivers complete and integrated solutions that take brands to new heights. This new visual identity is not just an aesthetic change, but rather a statement of AG3’s commitment to the future and to the success of its clients.
Results:
The new logo and visual identity have solidified AG3’s position as a leader in the digital landscape, clearly and impactfully representing its mission of innovation and strategy. The positive response both internally and externally demonstrates how the visual identity goes beyond aesthetics and reflects the essence and future of the company.
