Creative Process:

• The starting point for the campaign was a complete immersion into the essence of the Chapa Mágica brand. The AG3 team worked closely with the client to deeply understand the restaurant’s atmosphere, the customer profile and the unique features of the new drinks.

• Creative Brainstorming:
  AG3’s design, writing and planning team dedicated themselves to creating a visual and textual narrative that would connect the audience with the drinks in an engaging way. We sought to highlight the exclusivity and sensory experience that the new cocktails provided.

• Concept Development:
  Different creative lines were developed that explored the concept of magic present in the brand name, associating this with the unique experience of the drinks. The final concept explored the idea of "enchanting drinks", with vibrant colors and a magical atmosphere, creating curiosity and a desire to experiment. With the creative narrative defined, the AG3 design team began to build the campaign's visual system:

• Visual Identity:
  We created a striking visual identity, combining warm, vibrant colors with graphic elements that conveyed freshness and modernity. The chosen typography reinforced the contemporary character of the campaign, while the graphics gave a touch of exclusivity to each drink.

• Creation of Graphic Material:
  We developed a series of visual pieces for different platforms, such as social media banners, stories, feed posts and short videos showing the preparation of the drinks. Each piece was carefully designed to be visually appealing and aligned with the magical concept of the campaign.

• Visual Impact Tests:
  Before launching the campaign, the AG3 team conducted A/B testing to assess the effectiveness of the visuals and determine which combinations of images and text generated the most engagement. These tests allowed them to optimize the campaign elements, ensuring that the most impactful pieces were used at launch.